How To Successfully Grow Your Coaching Business [Free Webinar 7-21]

Hi Friend,

As a coach or consultant, attracting and converting leads and generating referrals is the lifeblood of your business. Yet when business is bustling, it can be difficult to focus your time on marketing your business. Learn how to manage your marketing more efficiently and successfully during this free webinar.

WEBINAR: How to Successfully Grow Your Coaching Business

July 21st | 11:00 AM PST/2:00 PM EST

Register Now: http://crm.infusionsoft.com/go/coaching/dpayne

Infusionsoft’s marketing manager Tyler Garns and a special guest will show you how to implement strategies for:

  • Creating lead magnets that attract the right customers
  • Converting leads with three follow-up tricks
  • Automatically generating referrals
  • Using video as a powerful conversion tool
  • Managing and grow your business with scalable solutions

You don’t have to be a marketing expert to successfully expand your business. Register for this free webinar and you’ll learn how a clear automation strategy can help you grow more effectively.

Register Now: http://crm.infusionsoft.com/go/coaching/dpayne

See you there!

 

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Web Coach Tip: How To Update A WordPress Page or Post [Video]

This is just a quick, no frills video I created in less than 5 minutes for one client.

http://www.screenr.com/embed/qN2s

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Social Media Revolution 2011 [video]

Part of the world’s most watched Social Media video series; “Social Media Revolution” by Erik Qualman. Based on #1 International Best Selling Book Socialnomics by Erik Qualman. This is a shorter version that includes new social media statistics for 2011.

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Replay Social Media Webinar: re-recorded due to tech difficulty

 

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If you tried to log on to last week’s webinar, you know we had some major trouble.  There was so much excitement around this topic that we maxed out GoToWebinar.  Many of you were not able to attend and there were complications during the webinar that prevented everyone from seeing the slides correctly.Tyler Garns, Director of Marketing at Infusionsoft, has re-recorded the webinar and it is now available for you to watch. No doubt, social media is a hot topic.  And, the truth is, you just might be wasting your time.  Small businesses often sign up for social media services and don’t see any tangible results from their efforts.

The key to using social media successfully is making it a part of your overall marketing strategy and goals.

Watch the webinar today “Social Success: Turning Social Media into Measurable Revenue” and you’ll learn:

  • Why social media tool & tactics are NOT where you should focus
  • The key to developing the RIGHT strategy to improve the ROI from your social media tools
  • A repeatable formula for turning your social strategy into revenue
  • How to better evaluate what’s working and what’s not

With a strong tie between your social media efforts and your business goals, you’ll soon see how social media can empower your marketing and grow your company.

Watch the webinar recording!

FYI – you can download the slides as well.  The link is given at the end of the webinar.

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Top 10 Signs You Might Need To Update Your Website

If you have…

  1. Scrolling, blinking text, butterflies and other animated images whirling around your homepage. Including falling snow, stars, puppies, or kittens…
  2. An outdated copyright in the footer that says 2008 and you haven’t changed a single thing since…
  3. Still have Flash on your website… or even worse, a Flash entry page…
  4. Half a dozen different sizes and colors of text in the body of your website… and CLIPART!
  5. MUSIC.  For the love of God – stop the highly annoying classical music that plays on your homepage. (Kill me now)
  6. Outdated pics.  Your professional pics are >10 years old.
  7. “FREE REPORT” – this term is so outdated and ignored by everyone.  Free report feels like useless information you got from someone else that you’re regurgitating and trying to dump on me.  No Thank you.
  8. You don’t provide some of the services you have listed.  “Sorry, I don’t do that anymore”
  9. No interactivity or opportunity to engage. No blog, RSS feed, newsletter, social media.
  10. You don’t even mention you HAVE a website because you’re too embarrassed for anyone to see it.
  11. Bonus: Your site is all about you – WRONG.  “I am looking for information, and I want it fast.  I do NOT care about you.  All I want to know is – What you can do for ME!”

If this is you, there is no need to be ashamed.  Put away your MembersOnly jacket, or for the ladies, your Reebok Pumps and Leg Warmers. I can get you updated very quietly and discreetly.  Click here to schedule an appointment.  No one will ever know!

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6 Sickening First Impression Personality Flaws Of Your Business and Website

Ever land on a web site and jump back because you were startled by sheer horror of what you were seeing?  I have. Here are 6 examples off the top of my head – continue with caution! 🙂

  1. Flimsy, Limp Handshake – this person has no confidence. They are so worried about “what if” they miss opportunities.   #FAIL.
  2. Obnoxious Salesman – Pop-ups, flashing text, lots of bold graphics. #FAIL
  3. The Programmer/Techno Snob – usually has mystery meat navigation, information is hard to find and scarce. #FAIL
  4. Ultra ADHD – Too many choices, and so much junk that you get a headache trying to find what you want. #FAIL
  5. Simple and Shy – extremely plain.  No call to action, or visually appealing anything to get you revved up about what they have to offer. #FAIL
  6. The Wannabe – copies what other marketers are doing without understanding WHY they do it. They just want to make a fast buck.  #FAIL

Anyone can create a blog/website.  Over 20k are created every day.  Doesn’t mean they should though.

Let me ask you… what are all 6 flawed marketers missing?

ENGAGING with their prospects.  Be where your customers are.

To be engaging means…

Engage your prospects thru social media ie. Facebook and twitter

Always being LIKE-ABLE.
Do you know someone that everybody likes? Pleasant with an attractive personality. Is that person humble? A servant to others with a joyful attitude of giving?   Is this you?

Always be TRUSTWORTHY.
Do what you say you’re going to do.  Be in integrity.  Think of businesses that are trustworthy… Amazon, Zappos, Apple.  Companies that have the distinct reputation for extraordinary customer service and satisfaction.  Have you done what you say you’re going to do?

Always be ANSWERING.
Answering questions, responding to inquiries, offering solutions.  Be fast and frequent.  Typically 24 hours is a respectable turn around time.  How can you set up a system to always be prompt?

Always be THANKING…
…people for their RT’s (re-tweets), comments, or sharing your material.  Stay in a state of Gratitude.

Always be LINKING.
Linking your content to your social media accounts, like twitter.  Twitter makes it easy for your peeps to RT or re-tweet your link to expand your reach.  And, think of others! When they RT, their @twitterhandle  is tweeted too, so don’t use all 140 characters.  Save at least 20 characters for the re-tweeter’s handle to show up on your tweet too.

Always take PHOTOGRAPHS.
Facebook is the worlds largest website and what do most people spend time doing? Looking at pictures! So always take photos of events and opportunities – a cell phone camera is fine.

This is totally up to you! You can engage your prospects, build relationships and create evangelists for your business or not.  Or, you can continue to do the 6 Flaws and “interruption marketing” to piss your prospect off.  Whatever you do, just make sure you’re in alignment with your visitors GOALS.  Help them solve their problem quickly and painlessly as possible. Your website isn’t about you, it’s about THEM

Now It’s YOUR Turn! What are your thoughts? Post below, I’d love to know what you think!

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Web Coach Tip: 7 Website Tips Everyone Ought to Know TODAY!

Your website is stale.  It sucks.  It was supposed to be a means of attracting new clients in your target market.  But that never happened.

Let me take a moment to underline that a website is a tool. If you don’t use the tool, why have it?  An outdated website reflects badly on your business.  It says your either; 1) too busy/lazy to update it,  2) you don’t care, or 3) your out of business.

That being said, I think it’s important for you to understand that marketing online TODAY requires your website be a “hub” of your communications. Engaging and nurturing relationships.

How Do You Create A Hub?

It’s so easy to lose focus on activities that bring the greatest return for you.  (Like writing) Sure, I get sidetracked all the time – but staying focused, putting out good content that engages my followers keeps me stuck in their memory. That is where we ALL want to be!  Right?

Looking to the future of your website and beyond, here are thoughts to consider:

  1. Content is the most important piece of your website.
    Not your design, colors, photos or anything else. You can have the ugliest website ever and still have tons of traffic if your content is relevant and authoritative – Google will see to that.
  2. Make the content easy to find.
    Today’s website platform will most likely be WordPress which has category, search, and archive widgets. Use them.  (And don’t forget to tag & categorize your content)
  3. Consistency.
    Lord knows I suck at consistency! I go in spurts – I’ll write great blog posts for a couple weeks then burn out. An interesting fact is that my older articles still bring traffic. I have one from 2005 that consistently shows up in my “most read” stats. So, do the work! Even if you have 1k excuses – do it anyway.
  4. Sharing.
    Wordpress has tools that automatically Tweet, post to FaceBook & LinkedIn (and anywhere else) you want. And most people think you only need to share once. Not true! I was on a call yesterday with Guy Kawasaki and he automatically sets some of his stuff to tweet/post every 8 hours for a day or two. Each re-tweet would have a couple hundred clicks… So it pays to re-tweet your own stuff at different hours. (The web never sleeps!)
  5. Engaging.
    Remember ANOTHER 80/20 rule – 80% helping, 20% promoting. Take time to thank people for following you. Comment, comment, comment, comment, and continuing comenting on other people’s stuff. Blogs/tweets/FB/LI. Not only does it open the door for communication, your comment creates a back link to your site – Google Goodness with a big red bow!
  6. Consider Mobile users.
    Read these 2 posts I wrote about mobile marketing here: http://thewebcoach.net/in-u-s-31-own-smartphones-is-your-business-mobile-ready/ and here http://thewebcoach.net/web-coach-tip-mobile-marketing-strategies-and-7-tips-to-get-you-started-plus-wordpress-mobile-themes-and-plugins/
  7. Schedule your “feed me & share” time.
    FIRST thing in the morning when I have coffee I open up my Google reader and skim over the news of a few chosen resources that give me inspiration to write. That usually gets the wheels turning and an article is born soon after.  If you have to get up a half-hour earlier to make this happen – DO IT!  It’ll be the best 30 minutes you spend each day.

After my article is written, then open up everything else on my computer – share my article, check in w/my social homes, engage, and then go on about my day.  I check twitter while waiting to pick up my kids, while dinner is cooking (be careful! I lost track of time and went to the grill to find this.) And before bed.  Sometimes if I’m watching TV in the evening I’ll bring my laptop and check in during commercials.

Many people talk about limiting your time online to XX minutes… But then, I feel that time becomes “reactive” time. I’ve only got 15 minutes to answer these messages, OMG! I’ll never make it! You should be ENGAGING during this time.

Save the responding to tweets/fb to 1x a day. Most people are satisfied if you get back to them within 24 hours. So spend your time looking for ways to help/engage your peeps. I pretend I’m a social butterfly with rainbow wings and pixie dust. Hey, whatever it takes! LOL!

I think Mars Dorian got it right when he said:

A lazy person does barely any work.

A good person does the work when he feels like it.

A digital crusader does the work EVEN when he doesn’t feel it.

So, don’t skip “the work” when you don’t feel like doing it. That’s amateur, and that ain’t you!

 

Now It’s YOUR Turn! What are your thoughts? Post below, I’d love to know what you think!

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