Archive

Archive for the ‘Web design’ Category

Wild Turkey Thanksgiving Sale – Hybrid Websites for Entrepreneurs, Coaches and Solo-Professionals

November 23, 2009 Leave a comment

turkeysale1128

Here in the states we have Thanksgiving – so everyone is winding down for the holiday – HOWEVER! This is no excuse to zone out! Stay sharp – keep your eyes open for opportunity. Don’t see opportunities? Create your own!

Off ya go… you can do it!

By the way, for those of you considering a new website for 2010, you’ll want to jump on this opportunity to get a Hybrid Website ready to go before January gets here. Read more about Hybrid Website Technology and how you can easily benefit from a lighter, less expensive, and easy to maintain website here.


Advertisements

7 Powerful Success Tips For Your Website in 2010

August 31, 2009 3 comments

iStock_000007102572XSmallWebsite needs change over the years.  In order to succeed and stay up-to-date with trends, you’ll want to read and implement these 7 powerful success tips for your website in 2010 .

  1. Your copy is most important. I imagine this will never change – it’s definitely worth your time to learn how to write your own persuasive and powerful sales copy or hire a copywriter. Take a look at two greats like: Dan Kennedy and David Ogilvy. Both are accomplished authors – go buy their stuff and absorb it all.
  2. Ease of use – for heavens sake, don’t make me think! I don’t want to guess or look very hard for information on your website. If you don’t understand what I mean, go read “Don’t Make Me Think” by Steve Krug. Take notes.
  3. Your social media contact info – Yes, I’m going to stalk you. Of course your website positions you as an upstanding person, but I want to know the *REAL* you. How do you interact with friends and customers? What do people post on your Facebook wall?
  4. Testimonials – candid, unrehearsed and off-the-cuff testimonials can only build your credibility. When you do good work – get a testy!
  5. Single point-of-entry – make it easy to do business with you. One simple way to be introduced to your world of products and services is thru a single point-of-entry. Woo me, seduce me, and make me fall in love and spend my money!
  6. Are you a Go-giver? Nothing is more attractive or sexy than a person who gives freely and unconditionally. Yeah, really. Have you read “The Go-Giver?” by Bob Burg and John David Mann?
  7. BLOG – I want to know how you think. If you’re not blogging by now – get started. I want to do business with a person of character and integrity. Your blog can tell me exactly what kind of person you are.

What are Your thoughts?

Categories: Articles, DIY, Web design

Web Coach Tip – Why WordPress? Step-By-Step Instructions to Set Up Your Own WordPress Website

Creating a client attracting, professional website does not have to cost you thousands of dollars nor do you need to have a lot of technical expertise.

Matter of fact, if you know the right tools and are a bit savvy with your computer and internet, you can do it for LESS than a couple hundred bucks.

The minimum tools you’ll need to get started are:

  • your domain and hosting with a MySQL database
  • a theme (what you call a template in the WordPress world)
  • free ftp software.  (Or Dreamweaver if you prefer)
  • a little bit of time and patience

When you purchase your domain and hosting together, most of the time a MySQL database is included in the package.

Your site is being built on a WordPress platform, a free web-based blogging tool.

Why WordPress? Because:

  1. It’s open source. Which means thousands of people are continuously updating and making it better for the greater good of mankind.
  2. YOU will be able to update your site from anywhere.  It’s web-based, you only need an internet connection and a browser to access your site.
  3. Creating new pages, uploading images, and video only takes a couple clicks and you’re done.
  4. Writing and formatting your copy is just like editing a word document.  Easy peasy.
  5. Plugins and Widgets!  These two nifty elements will add personality and function.

Before you begin, find a notebook to keep track of your passwords.  In my online client area, I create a file called “Access – Passwords n’such”, that way we can both update and have access to passwords.  Examples of passwords we keep track of are email, shopping cart, hosting, ftp, database, WordPress, audio, Facebook, Twitter etc.

Assuming you have already purchased a domain and hosting, begin by accessing your hosting companies control panel (cpanel).  There will will see common areas like “Website, Email, Domain, E-Commerce, Scripting & add-ons, Marketing Services, and Account info.”  This info may be different, as all hosting companies cpanel’s are different.

You can start with the database setup first:

  1. click on “manage MySQL Database” or “Create MySQL Database”
  2. Create a “Database Name”:
  3. Create a Database Login
  4. Create a Password:

All done.  And you wrote all of your database info down, right?  Of course you did!

Next, you’ll move to the “Scripting & Add-ons” or “Install Central” section.  There you’ll find WordPress and a bunch of other goodies.  We’re only concerned with WordPress right now.

Click on install WordPress and enter your database name, username and password when prompted.

As WordPress is installing, you’ll need to think of an administrative username, password and give an email address since you’ll be the admin of the site.  You’re almost done!

When WordPress is completely installed, you can access by typing in http://yourdomain.com/wp-admin.php and enter you’re admin username and password.

Wasn’t so bad now, was it? 🙂

Now it’s YOUR turn:

  • Do you have your domain and hosting purchased?
  • Have you looked at WordPress Themes yet?
  • Have you blocked out time to achieve your goals?

Donna Payne is the Chief Web Goddess of The Web Coach.net; a web development, coaching and marketing firm, and is known as the gal to call when you are feeling overwhelmed. Learn Money & Time Saving Techniques that everyone should know when working with a web designer or building a website yourself. Download your FREE “Quick-Start Web Workbook” and accompanying MP3 at http://thewebcoach.net Know PAYNE – Know GAIN!
Follow me on Twitter @TheWebCoach and lets connect on Facebook!

*REVISED* QuickStart Web Workbook v9.0 Social Media Edition is HERE!

April 21, 2009 Leave a comment

Social Secret Squirrel Stuff!

I’m ALMOST DONE with the revised -and as always free- “QuickStart Web Workbook” version 9.0 Social Media edition. Come and sink your teeth into page 18, the section on “HOW to find the right people to friend and follow in social media.”

Download and take a bite here.

Web Coach Tip: Why WordPress? Step-By-Step Instructions to Set Up Your Own WordPress Website.

March 28, 2009 Leave a comment

wpCreating a client attracting, professional website does not have to cost you thousands of dollars nor do you need to have a lot of technical expertise.

Matter of fact, if you know the right tools and are a bit savvy with your computer and internet, you can do it for LESS than a couple hundred bucks.

The minimum tools you’ll need to get started are:

  • your domain and hosting with a MySQL database
  • a theme (what you call a template in the WordPress world)
  • free ftp software.  (Or Dreamweaver if you prefer)
  • a little bit of time and patience

When you purchase your domain and hosting together, most of the time a MySQL database is included in the package.

Your site is being built on a WordPress platform, a free web-based blogging tool.

Why WordPress? Because:

  1. It’s open source. Which means thousands of people are continuously updating and making it better for the greater good of mankind.
  2. YOU will be able to update your site from anywhere.  It’s web-based, you only need an internet connection and a browser to access your site.
  3. Creating new pages, uploading images, and video only takes a couple clicks and you’re done.
  4. Writing and formatting your copy is just like editing a word document.  Easy peasy.
  5. Plugins and Widgets!  These two nifty elements will add personality and function.

Before you begin, find a notebook to keep track of your passwords.  In my online client area, I create a file called “Access – Passwords n’such”, that way we can both update and have access to passwords.  Examples of passwords we keep track of are email, shopping cart, hosting, ftp, database, WordPress, audio, Facebook, Twitter etc.

Assuming you have already purchased a domain and hosting, begin by accessing your hosting companies control panel (cpanel).  There will will see common areas like “Website, Email, Domain, E-Commerce, Scripting & add-ons, Marketing Services, and Account info.”  This info may be different, as all hosting companies cpanel’s are different.

You canl start with the database setup first:

  1. click on “manage MySQL Database” or “Create MySQL Database”
  2. Create a “Database Name”:
  3. Create a Database Login
  4. Create a Password:

All done.  And you wrote all of your database info down, right?  Of course you did!

Next, you’ll move to the “Scripting & Add-ons” or “Install Central” section.  There you’ll find WordPress and a bunch of other goodies.  We’re only concerned with WordPress right now.

Click on install WordPress and enter your database name, username and password when prompted.

As WordPress is installing, you’ll need to think of an administrative username, password and give an email address since you’ll be the admin of the site.  You’re almost done!

When WordPress is completely installed, you can access by typing in http://yourdomain.com/wp-admin.php and enter you’re admin username and password.

Wasn’t so bad now, was it? 🙂

Now it’s YOUR turn:

  • Do you have your domain and hosting purchased?
  • Have you looked at WordPress Themes yet?
  • Have you blocked out time to achieve your goals?

Donna Payne is the Chief Web Goddess of The Web Coach.net; a web development, coaching and marketing firm, and is known as the gal to call when you are feeling overwhelmed. Learn Money & Time Saving Techniques that everyone should know when working with a web designer or building a website yourself. Download your FREE “Quick-Start Web Workbook” and accompanying MP3 at http://thewebcoach.net. Know PAYNE – Know GAIN!
Follow me on Twitter @TheWebCoach and lets connect on
Facebook!

Web Coach Tip: Top 7 Crucial Elements of a Successful Website in 2009

March 24, 2009 Leave a comment
  1. istock_000007634606xsmallA SIMPLE domain name – I can’t tell you how many times people have spent weeks trying to determine just the right domain name, only to come up with something that has no keywords or is a tongue-twister.  Keep is simple folks.  If your brilliant domain name is taken, go back to the white board – add a simple word like “The” (thewebcoach) or “Your”, (yourwebcoach) “e” (ewebcoach)… get it?  Go through the alphabet if you have to.
  2. Branding – today you can easily get a custom logo and/or brand identity with “contest” services like 99 Designs. Simply post what your desires are, and several graphic designers will post their concepts.  You give feedback, pick, choose and eliminate the unfavorable ones and are left with a design.  It’s very important to have a unified brand across all of your media outlets.
  3. Copy – I can’t stress this enough.  Seriously, folks. 9 times out of 10 your website is to be written to woo your VISITOR to take action and contact you or purchase something.  If you can’t write compelling sales copy – you’d better hire someone.  This is money well spent.
  4. Articles – the simplest way you demonstrate your expertise.  Articles are the introductory conversation you’ll have with your visitor at their convenience.  They will learn how you will solve their problem, get a feel for you, and determine if you’re likeable enough to do business with.
  5. Social media – Welcome to the relationship marketing age!  At the very least, you MUST be on Facebook and Twitter.  A website simply isn’t enough anymore.  Personal connections are vital to survive in our economy, so get plugged in!
  6. Follow up strategy – Autoresponders are the best for follow-up.  Autoresponders are an automated series of emails sent on your behalf to keep in touch with your prospects.
  7. FREEBIE! or as I say “your single point of entry” into your business.  Everyone should give away a bit of valuable information to their prospect whether it’s from your website or brick n’mortar store.  This give-away does come at a price to the prospect, but it’s not money,  it’s their name and address (or email).  This is the holy grail of all marketing because once you have this information, you can continue to market to that prospect forever.

Now it’s YOUR turn:

  • What steps do you need to take to implement the above strategies?
  • What support will you need? Do it yourself? Hire an expert?
  • When are you gonna do it? TODAY!

Donna Payne is the Chief Web Goddess of The Web Coach.net a web development, coaching and marketing firm, and is known as the gal to call when you’re feeling overwhelmed. Learn Money & Time Saving Techniques that everyone should know when working with a web designer or building a website yourself. Download your FREE “Quick-Start Web Workbook” and accompanying MP3 at http://thewebcoach.net “Know PAYNE – Know GAIN!”
Follow me on Twitter.com/TheWebCoach and lets connect on Facebook!

K.I.S.S. – Keep it simple stupid!

August 26, 2008 Leave a comment

Ok, so I’m going to say this OUTLOUD. Not only does this stop sign simply state the obvious – we also need our websites to do the same. My outloud point is: keep it simple, don’t muck up a good thing with a lot of unnecessary schtuff… watch this vid for a fine demonstration. 🙂

http://view.break.com/542649 – Watch more free videos