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Web Coach Tip: Top 7 Crucial Elements of a Successful Website in 2009

March 24, 2009 Leave a comment
  1. istock_000007634606xsmallA SIMPLE domain name – I can’t tell you how many times people have spent weeks trying to determine just the right domain name, only to come up with something that has no keywords or is a tongue-twister.  Keep is simple folks.  If your brilliant domain name is taken, go back to the white board – add a simple word like “The” (thewebcoach) or “Your”, (yourwebcoach) “e” (ewebcoach)… get it?  Go through the alphabet if you have to.
  2. Branding – today you can easily get a custom logo and/or brand identity with “contest” services like 99 Designs. Simply post what your desires are, and several graphic designers will post their concepts.  You give feedback, pick, choose and eliminate the unfavorable ones and are left with a design.  It’s very important to have a unified brand across all of your media outlets.
  3. Copy – I can’t stress this enough.  Seriously, folks. 9 times out of 10 your website is to be written to woo your VISITOR to take action and contact you or purchase something.  If you can’t write compelling sales copy – you’d better hire someone.  This is money well spent.
  4. Articles – the simplest way you demonstrate your expertise.  Articles are the introductory conversation you’ll have with your visitor at their convenience.  They will learn how you will solve their problem, get a feel for you, and determine if you’re likeable enough to do business with.
  5. Social media – Welcome to the relationship marketing age!  At the very least, you MUST be on Facebook and Twitter.  A website simply isn’t enough anymore.  Personal connections are vital to survive in our economy, so get plugged in!
  6. Follow up strategy – Autoresponders are the best for follow-up.  Autoresponders are an automated series of emails sent on your behalf to keep in touch with your prospects.
  7. FREEBIE! or as I say “your single point of entry” into your business.  Everyone should give away a bit of valuable information to their prospect whether it’s from your website or brick n’mortar store.  This give-away does come at a price to the prospect, but it’s not money,  it’s their name and address (or email).  This is the holy grail of all marketing because once you have this information, you can continue to market to that prospect forever.

Now it’s YOUR turn:

  • What steps do you need to take to implement the above strategies?
  • What support will you need? Do it yourself? Hire an expert?
  • When are you gonna do it? TODAY!

Donna Payne is the Chief Web Goddess of The Web Coach.net a web development, coaching and marketing firm, and is known as the gal to call when you’re feeling overwhelmed. Learn Money & Time Saving Techniques that everyone should know when working with a web designer or building a website yourself. Download your FREE “Quick-Start Web Workbook” and accompanying MP3 at http://thewebcoach.net “Know PAYNE – Know GAIN!”
Follow me on Twitter.com/TheWebCoach and lets connect on Facebook!

17 Value-Identifying Questions to Narrow Down Your Niche

September 16, 2008 Leave a comment

1. Where’s the hole?
2. What’s missing here?
3. What topic has been ignored?
4. How can I disrupt industry standards?
5. How could I deliver unmatched value?
6. What could I rearrange to make my mark?
7. What’s the one area nobody has tackled yet?
8. What NEW category can my expertise create?
9. What do I know better than ANY of these chumps?
10. What’s the one thing nobody seems to EVER talk about?
11.How could I position myself to have ZERO competition? If you didn’t care about beating the competition, what would you do differently?
l1. How can I change the rules so I can win at my own game?
12. What unclaimed piece of the pie is (clearly) waiting for me?
13. Where are the uncontested waters, and how can I swim there?
14. What niche market could I go after that’s presently being unserved?
15. What inherent uniqueness do I offer that’s the complete opposite of everybody else?
16. If you didn’t care about beating the competition, what would you do differently?
17. What counterintuitive approach could I take that flies in the face of these existing companies?

© 2008 All Rights Reserved.


Scott Ginsberg, aka “The Nametag Guy,” is the author of seven books, an award-winning blogger and the creator of NametagTV. He’s the only person in the world who wears a nametag 24-7 and teaches businesspeople worldwide about approachability. For more info about books, speaking engagements or customized online training programs, call 314/256-1800 or email scott@hellomynameisscott.com.

Categories: Building Your Brand Tags:

17 Value-Identifying Questions to Narrow Down Your Niche

September 16, 2008 Leave a comment

1. Where’s the hole?
2. What’s missing here?
3. What topic has been ignored?
4. How can I disrupt industry standards?
5. How could I deliver unmatched value?
6. What could I rearrange to make my mark?
7. What’s the one area nobody has tackled yet?
8. What NEW category can my expertise create?
9. What do I know better than ANY of these chumps?
10. What’s the one thing nobody seems to EVER talk about?
11.How could I position myself to have ZERO competition? If you didn’t care about beating the competition, what would you do differently?
l1. How can I change the rules so I can win at my own game?
12. What unclaimed piece of the pie is (clearly) waiting for me?
13. Where are the uncontested waters, and how can I swim there?
14. What niche market could I go after that’s presently being unserved?
15. What inherent uniqueness do I offer that’s the complete opposite of everybody else?
16. If you didn’t care about beating the competition, what would you do differently?
17. What counterintuitive approach could I take that flies in the face of these existing companies?

© 2008 All Rights Reserved.


Scott Ginsberg, aka “The Nametag Guy,” is the author of seven books, an award-winning blogger and the creator of NametagTV. He’s the only person in the world who wears a nametag 24-7 and teaches businesspeople worldwide about approachability. For more info about books, speaking engagements or customized online training programs, call 314/256-1800 or email scott@hellomynameisscott.com.

Categories: Building Your Brand Tags:

Make Your Website POP! Stand Out In Any Crowd

April 16, 2007 Leave a comment

Over the past few months I’ve made several recommendations to clients to read the book “POP! How to Stand Out In Any Crowd” by Sam Horn. Let me share an extraordinary break through a subscriber had the other day.

Mary Q. Contrary said:

I got a copy of POP! (thank you for that recommendation – I’d not heard of Sam Horn) as I’m struggling with the name of my business – really with branding my business. Right now, “Group Performance” is either a brilliant name or a meaningless one – hard for me to say!”

Mary continued…

” I do much more than take my corporate client’s meetings from coma-inducing snore-fests to energized action-producing events – I teach them and their groups how to stay in the high-performance groove.”

Mary is such a fun loving kinda gal.

I picked up on the last three words “high performance groove” and checked for domain availability. HighPerformanceGroove.com is available. So is PeakPerformanceGroove.com (I already secured them in case Mary chooses to be groovy)

Why did I check these? B-e-e-e-e-cause … Group Performance is boring. Sounds like you’re sitting in an office building at the mercy of a bunch of stuffy HR folks with blue hair, suit and panty-hose, over analyzing performance evaluations for some jacked-up corporation. Ick! yeck! Phlewy! Sorry if that sounds offensive – but that’s just my FIRST impression. Of which, counts for a lot. (first impressions, that is)

HOWEVER!

High Performance Groove or Peak Performance Groove sounds way more intriguing, PLUS you can do a heck’uva lot more in your branding arsenal with the word “groove.”

  • How We Groove
  • Who We Groove With
  • Why Your Employees Should Groove
  • Groovy events, services, coaching programs
  • Become a Certifed Groove Leader
  • Movin’ & Groovin Newsletter
  • Get Groovin, and Stop Shmoozin’
  • The Groove Philosophy
  • 7 Habits of Really Groovy Leaders
  • Why Great Leaders Groove
  • Get it, Got it, Groove!

Participants would also be more interested in working with an individual from “that groovy company”… and just think of the office toys you could brand groovy as give aways. Shucks, you could even wear a tie-die suit if ya wanted to! Tres’ Groo-vay!

Just a few more thoughts… Microsoft has a new office product for 2007 called Groove for collaborating work groups, hmm …

Plus what do you think of when somebody even says the word groove? I instantly want to chair dance. Grooving is good… people like it, it makes them FEEL good. Wasn’t there a movie titled, “How Stella Got Her Groove?”

Anyway… Mary liked the direction this was taking, although somehow combining the words groove and performance made her think of a personal lubricant. (That never even crossed my mind, but as they say… sox sells!)

So, consider this while I dance and get groovy around my office… (my web cam is turned OFF! ha!)

“Are you one-of-a-kind, or one-of-many?
When you’re one of a kind, there is no competition.”

– Sam Horn, POP! Stand Out in Any Crowd