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Wild Turkey Thanksgiving Sale – Hybrid Websites for Entrepreneurs, Coaches and Solo-Professionals

November 23, 2009 Leave a comment

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Here in the states we have Thanksgiving – so everyone is winding down for the holiday – HOWEVER! This is no excuse to zone out! Stay sharp – keep your eyes open for opportunity. Don’t see opportunities? Create your own!

Off ya go… you can do it!

By the way, for those of you considering a new website for 2010, you’ll want to jump on this opportunity to get a Hybrid Website ready to go before January gets here. Read more about Hybrid Website Technology and how you can easily benefit from a lighter, less expensive, and easy to maintain website here.


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Web Coach Tip: Find a Mentor or Business Coach

November 22, 2009 Leave a comment

business coach mentorThe smartest move in business I ever made was hiring a business coach. Why? Because I had an insider expert on my side to give me guidance. Someone who knew the ropes and what the heck was going on.

Finding a mentor or coach is one of the most important choices you can make because, ultimately, you become friends, and confidants. Your mentor is invested in you and is there for the long haul. They’re there to help you set goals and hold you accountable.

You see, I only knew the technical side of building a business – I didn’t fully understand:

  • What to do first
  • how to create an action plan
  • how to manage my time

Then, I wasn’t sure:

  • who my ideal clients were?
  • what my clients wanted?
  • how to even get clients!

Then, I had to think about what tools and resources were available to me? Then came the FLOOD of questions!

  • How do I build my mailing list? Why do I need one?
  • What is an ezine?
  • Do people use direct mail?
  • What do I sell? How do I create information products?
  • How do I take payments?
  • Multiple streams of income… what does that mean?

Sheeesh! But if I *really* wanted to be successful, I also needed to learn about:

  • Coaching, and how to mentor and teach others.
  • Events, how to plan, prep and faciliate seminars and classes.
  • Team? Would I need others? How do I get people to help me?
  • Leverage, taking everything that I know and using it to my best advantage.
  • Relationship marketing. Social Media and new technology yet to be discovered.

All of this can be enough to intimidate anyone into tossing in the towel on their dreams. You must find a mentor, or an advisor to help you figure out all the details and create a formula that works for you!

How to get the most from your mentor/coach

  • Have your notes, and questions ready before hand. Come to meetings prepared.
  • Record the meeting if possible.
  • Stay on task. Try not to stray off topic.

Once I began to work with a coach, I no longer felt alone or isolated. Someone was actually listening and focusing on ME. He gave me advice, ideas, comments and views on my opportunities. That support is priceless.

If one-on-one coaching is too pricey for you, you might want to check out The Web Coach INSIDER at TheWebCoach.net

Web Coach Tip: Be in ACTION and Be Accountable

November 18, 2009 Leave a comment

cowLast week I gave away 30-minutes of business breakthru coaching free to anyone who wanted it. Here are the top 3 common issues among entrepreneurs and solo-professionals.

1. Follow-up

One coach who specializes in working in training young athletes stated that once they fielded a phone call from a student asking for advice. While the coach was willing to speak with the child, she was unsure how she could turn this child into a paying client.

My suggestion was to assure the young athlete their conversation would remain private, however; since he was a minor, she needs to have contact info for his parents. (This particular situation, the coach didn’t already know the parents) Most kids understand and aren’t concerned with giving up their parents contact info. This allows the coach to follow-up with his parents and create the “know, like and trust” factor to develop into – a paying client!

2. Money

How do I talk about my fees? This one is really easy for me… I simple state, “Ok, Mr. Client, we agree to work together… now, lets talk about money” (just put it out there and be confident!) “My fee is $$$ to ______, I accept payment, in full, up front, via Paypal – which email address can I send the invoice to?” “Once I receive payment, we can get started!” You must keep clear and firm boundaries!

If I get any bartering, bickering or so forth, I simply state, “I’ve gotta put groceries in my fridge, and I cannot accept anything less than $$$.” I find that when you bring up groceries, that paints an image of you and your family cooking or shopping at the grocery store… no one wants to take food out of anybody’s mouth, right? That statement works every time and usually stops hagglers dead in their tracks.

PS. don’t take haggling as an insult, some people just like to see if they can get a discount… it’s in their DNA!

3. How do I get more clients?

You must be visible. In your community, and online. I can recommend three extraordinary books to help you get into the mind-set of creating a system to get more clients:

  1. “Get Clients NOW!“, by CJ Hayden
  2. “Endless Referrals”, by Bob Burg
  3. “The Go-Giver”, by Bob Burg and John David Mann, for your mindset.

Final thoughts…

Accountability is key. You must be in ACTION and you must be accountable to your peers. I highly suggest you plug yourself in to a mastermind or accountability group. You are welcome to join one of mine for a very modest price of $17.97 a month. Check out The Web Coach INSIDER here.

What are YOUR thoughts?

Do you have questions based on what I covered?

How can I help you better understand?

Please ask questions, leave comments or suggestions below.

7 Powerful Success Tips For Your Website in 2010

August 31, 2009 3 comments

iStock_000007102572XSmallWebsite needs change over the years.  In order to succeed and stay up-to-date with trends, you’ll want to read and implement these 7 powerful success tips for your website in 2010 .

  1. Your copy is most important. I imagine this will never change – it’s definitely worth your time to learn how to write your own persuasive and powerful sales copy or hire a copywriter. Take a look at two greats like: Dan Kennedy and David Ogilvy. Both are accomplished authors – go buy their stuff and absorb it all.
  2. Ease of use – for heavens sake, don’t make me think! I don’t want to guess or look very hard for information on your website. If you don’t understand what I mean, go read “Don’t Make Me Think” by Steve Krug. Take notes.
  3. Your social media contact info – Yes, I’m going to stalk you. Of course your website positions you as an upstanding person, but I want to know the *REAL* you. How do you interact with friends and customers? What do people post on your Facebook wall?
  4. Testimonials – candid, unrehearsed and off-the-cuff testimonials can only build your credibility. When you do good work – get a testy!
  5. Single point-of-entry – make it easy to do business with you. One simple way to be introduced to your world of products and services is thru a single point-of-entry. Woo me, seduce me, and make me fall in love and spend my money!
  6. Are you a Go-giver? Nothing is more attractive or sexy than a person who gives freely and unconditionally. Yeah, really. Have you read “The Go-Giver?” by Bob Burg and John David Mann?
  7. BLOG – I want to know how you think. If you’re not blogging by now – get started. I want to do business with a person of character and integrity. Your blog can tell me exactly what kind of person you are.

What are Your thoughts?

Categories: Articles, DIY, Web design

Web Coach Tip – Why WordPress? Step-By-Step Instructions to Set Up Your Own WordPress Website

Creating a client attracting, professional website does not have to cost you thousands of dollars nor do you need to have a lot of technical expertise.

Matter of fact, if you know the right tools and are a bit savvy with your computer and internet, you can do it for LESS than a couple hundred bucks.

The minimum tools you’ll need to get started are:

  • your domain and hosting with a MySQL database
  • a theme (what you call a template in the WordPress world)
  • free ftp software.  (Or Dreamweaver if you prefer)
  • a little bit of time and patience

When you purchase your domain and hosting together, most of the time a MySQL database is included in the package.

Your site is being built on a WordPress platform, a free web-based blogging tool.

Why WordPress? Because:

  1. It’s open source. Which means thousands of people are continuously updating and making it better for the greater good of mankind.
  2. YOU will be able to update your site from anywhere.  It’s web-based, you only need an internet connection and a browser to access your site.
  3. Creating new pages, uploading images, and video only takes a couple clicks and you’re done.
  4. Writing and formatting your copy is just like editing a word document.  Easy peasy.
  5. Plugins and Widgets!  These two nifty elements will add personality and function.

Before you begin, find a notebook to keep track of your passwords.  In my online client area, I create a file called “Access – Passwords n’such”, that way we can both update and have access to passwords.  Examples of passwords we keep track of are email, shopping cart, hosting, ftp, database, WordPress, audio, Facebook, Twitter etc.

Assuming you have already purchased a domain and hosting, begin by accessing your hosting companies control panel (cpanel).  There will will see common areas like “Website, Email, Domain, E-Commerce, Scripting & add-ons, Marketing Services, and Account info.”  This info may be different, as all hosting companies cpanel’s are different.

You can start with the database setup first:

  1. click on “manage MySQL Database” or “Create MySQL Database”
  2. Create a “Database Name”:
  3. Create a Database Login
  4. Create a Password:

All done.  And you wrote all of your database info down, right?  Of course you did!

Next, you’ll move to the “Scripting & Add-ons” or “Install Central” section.  There you’ll find WordPress and a bunch of other goodies.  We’re only concerned with WordPress right now.

Click on install WordPress and enter your database name, username and password when prompted.

As WordPress is installing, you’ll need to think of an administrative username, password and give an email address since you’ll be the admin of the site.  You’re almost done!

When WordPress is completely installed, you can access by typing in http://yourdomain.com/wp-admin.php and enter you’re admin username and password.

Wasn’t so bad now, was it? 🙂

Now it’s YOUR turn:

  • Do you have your domain and hosting purchased?
  • Have you looked at WordPress Themes yet?
  • Have you blocked out time to achieve your goals?

Donna Payne is the Chief Web Goddess of The Web Coach.net; a web development, coaching and marketing firm, and is known as the gal to call when you are feeling overwhelmed. Learn Money & Time Saving Techniques that everyone should know when working with a web designer or building a website yourself. Download your FREE “Quick-Start Web Workbook” and accompanying MP3 at http://thewebcoach.net Know PAYNE – Know GAIN!
Follow me on Twitter @TheWebCoach and lets connect on Facebook!

How To Create A “Buyers Only” List

How To Create A “Buyers Only” List

By Jimmy D. Brown,

woman typing on her computerContent is king. It gets to wear the crown. And sit on the throne. And rule the world. When it comes to establishing credibility, gaining trust and producing sales, content is royalty.

While I would never suggest abandoning the concept of delivering high quality content to your subscribers, there is another type of list composed of subscribers who couldn’t care less about content.

“What is this type of list?” you ask.

— > The “announcement list”.

I’ve been teaching about the “announcement” list since at least 2002 (on record at an event). And, yet, it’s a
widely untapped asset in most email marketing circles.

The main reason is: nobody’s teaching it. And so, nobody knows anything about it, let alone how to effectively
create one of these lists.

So, we’re going to revisit it.

What Is An “Announcement” List?

DEFINED: An announcement list is a list whose sole purpose is to “announce” (I.E. Inform, notify) when something new is available for review, consumption or purchase.

In other words, it unapologetically says, “Hey, I just released XYZ. Come check it out!”

Now, at first glance you may be thinking, “Who would join a list that offers no content and only sales pitch?”

If you say it that way, it doesn’t sound too good to me either! That’s why you don’t say it that way. Let’s take
a look at HOW to “say it”…

How About An Example “Announcement” List?

If you go to this site
or
http://infoprofitshare.com/go.php?offer=twc09&pid=34 you’ll find a textbook example of this concept. PLRSO stands for “Private Label Rights Special Offers” I established this list for the sole purpose of informing people anytime I have a new PLR offer available for them to buy.

That’s it.

I don’t send out ezine articles to them. No newsletters. They don’t get blog posts. There aren’t any special reports.
No content of any kind. What they get, in essence, are sales messages.

And there are already 2,822 subscribers, many of which have already purchased some of the PLR special offers that
have been “announced” to the list.

Why does it work? Let me give you plenty of reasons…

1. I took something that was “in-demand” (PLR) and I allow people to get a head-start on the world by knowing about new releases FIRST by joining this list.

2. It’s not billed as an “announcement list”, but rather
a “Free PLR Club“. Big, big difference in perception.

3. It has it’s own domain name, further adding to the perceived value and importance to those who join.

4. There is no requirement to buy once you join. Buy the offers that you want, pass on the ones you don’t want.

5. A cost example is provided to show what you can buy immediately, further illustrating the value of the
complimentary “membership”.

And here’s the big twist that makes this idea of creating an “announcement” list a complete no-brainer…

I allow my affiliates to “give away” no cost memberships to the PLRSO club!

When someone they refer buys one of the offers, they earn a commission. And I get other people to promote and build my list for me. We all win.

So, you may be thinking…

What Kind Of “Announcement” List can I Build?

There are a wide variety of “announcement” lists that you can build. Let’s briefly look at ten of them…

* PLR List. You can swipe my idea and create a list of private label rights buyers.

* New Offers List. Build a list of people who love your work and want to be notified any time you have a new offer available.

* Pre-Launch List. Create buzz and anticipation for an upcoming new product release by building a pre-launch list several weeks (even months) in advance.

* Ezine Publishers List. Build a list of publishers who want to know any time you have a new ezine article that is available for reprint in their ezines.

* Bloggers List. Another idea is to allow bloggers who are looking for ready-made content to post to their blogs.

* Industry News List. How about becoming the “go to” guy or gal to share breaking news about your industry?

* Joint Venture List. Develop a list of partners and affiliates who are ready to promote anytime you have a new offer.

* Incentives List. Here’s a great idea – create a list of people who you offer “incentives” to when they purchase someone else’s new product through YOUR affiliate link.

* Freebie List. Regularly give away rebrandable content (reports, articles, videos, etc.) to these subscribers to earn commissions.

While all ten of these lists aren’t necessarily “buyers” up front, they each can certainly lead to buyers and revenue for you if you implement them.

Content is king. But let’s not forget that there are a lot of queens, princes, dukes and earls out there too.

———–
Jimmy D. Brown, one of the most respected marketing teachers online, has been fine-tuning what and how he teaches when it comes to Internet Marketing since 1999. Now you can benefit from those years of experience and also get full PLR rights to many of his best-selling products – at ridiculously LOW prices (I’m talking Ten Bucks).
Run, don’t walk to this website –> http://infoprofitshare.com/go.php?offer=twc09&pid=34

Web Coach Tip: Why WordPress? Step-By-Step Instructions to Set Up Your Own WordPress Website.

March 28, 2009 Leave a comment

wpCreating a client attracting, professional website does not have to cost you thousands of dollars nor do you need to have a lot of technical expertise.

Matter of fact, if you know the right tools and are a bit savvy with your computer and internet, you can do it for LESS than a couple hundred bucks.

The minimum tools you’ll need to get started are:

  • your domain and hosting with a MySQL database
  • a theme (what you call a template in the WordPress world)
  • free ftp software.  (Or Dreamweaver if you prefer)
  • a little bit of time and patience

When you purchase your domain and hosting together, most of the time a MySQL database is included in the package.

Your site is being built on a WordPress platform, a free web-based blogging tool.

Why WordPress? Because:

  1. It’s open source. Which means thousands of people are continuously updating and making it better for the greater good of mankind.
  2. YOU will be able to update your site from anywhere.  It’s web-based, you only need an internet connection and a browser to access your site.
  3. Creating new pages, uploading images, and video only takes a couple clicks and you’re done.
  4. Writing and formatting your copy is just like editing a word document.  Easy peasy.
  5. Plugins and Widgets!  These two nifty elements will add personality and function.

Before you begin, find a notebook to keep track of your passwords.  In my online client area, I create a file called “Access – Passwords n’such”, that way we can both update and have access to passwords.  Examples of passwords we keep track of are email, shopping cart, hosting, ftp, database, WordPress, audio, Facebook, Twitter etc.

Assuming you have already purchased a domain and hosting, begin by accessing your hosting companies control panel (cpanel).  There will will see common areas like “Website, Email, Domain, E-Commerce, Scripting & add-ons, Marketing Services, and Account info.”  This info may be different, as all hosting companies cpanel’s are different.

You canl start with the database setup first:

  1. click on “manage MySQL Database” or “Create MySQL Database”
  2. Create a “Database Name”:
  3. Create a Database Login
  4. Create a Password:

All done.  And you wrote all of your database info down, right?  Of course you did!

Next, you’ll move to the “Scripting & Add-ons” or “Install Central” section.  There you’ll find WordPress and a bunch of other goodies.  We’re only concerned with WordPress right now.

Click on install WordPress and enter your database name, username and password when prompted.

As WordPress is installing, you’ll need to think of an administrative username, password and give an email address since you’ll be the admin of the site.  You’re almost done!

When WordPress is completely installed, you can access by typing in http://yourdomain.com/wp-admin.php and enter you’re admin username and password.

Wasn’t so bad now, was it? 🙂

Now it’s YOUR turn:

  • Do you have your domain and hosting purchased?
  • Have you looked at WordPress Themes yet?
  • Have you blocked out time to achieve your goals?

Donna Payne is the Chief Web Goddess of The Web Coach.net; a web development, coaching and marketing firm, and is known as the gal to call when you are feeling overwhelmed. Learn Money & Time Saving Techniques that everyone should know when working with a web designer or building a website yourself. Download your FREE “Quick-Start Web Workbook” and accompanying MP3 at http://thewebcoach.net. Know PAYNE – Know GAIN!
Follow me on Twitter @TheWebCoach and lets connect on
Facebook!